Anil Chugh, Wipro Consumer Care

Anil Chugh, Senior Vice President, Wipro Consumer Care & Lighting, Hotel Marriott, Hyderabad, Andhra Pradesh. Keeping in line with the consumer expectations, we have enhanced the consumer experience by changing the formulation. Wipro Consumer Care re-launches Santoor Soap and introduces new fragrance & packing with golden flower emblem. Santoor is the third largest soap brand in India & the largest selling brand in the south. Keeping the traditional value of sandal & turmeric, we have made it far more modern. The re-launch encompasses introduction of new fragrance, new shape, new packaging and improved formulation to provide everlasting natural beauty. We possess 30% market share in the market. We have roped with Telugu film star Mahesh Babu in the latest TV commercial. We will try to gain good market shares.