Ashesh Dhar, Tata Motors Ltd

Ashesh Dhar, Head-Utility Vehicle Product Group, Passenger Car Business Unit, Tata Motors, Launching of Tata Sumo Gold, Taj Krishna, Hyderabad, Andhra Pradesh. Tata Sumo is having its presence from past 18 years. We have been upgrading the vehicle and today we have launched Tata Sumo Gold with CR4 engine, 250 Nm torque, delivering 85 PS Power for enhanced driving pleasure. At the heart of every Tata Sumo Gold, lies a growling engine that thumps out vicious power. The Tata Sumo Gold is a result of extensive consumer studies and field tests. The product has been designed to fulfil various requirements, long-awaited by the new generation customer. The Tata Sumo Gold will be available from Rs. 5.38 Lakhs and targeted at younger generations in urban & semi-urban areas. The volumes have been tripled in the last four months from 1100-3300 sumos. This vehicle delivers the best-in-class acceleration with modified exteriors. In line with the market requirement we are trying to further expand our plans with good market share.