Mr. Akshaye Rathi 01

Mr. Akshaye Rathi,Rathi Group of Companies, First we need to analyse what kind of market India is. The market mainly consists of the masses. The masses are in the income bracket where they cannot afford to go to multiplexes every month. The single screen cater to the needs and demand of the market, by selling ticket as low as Rs 50/- and as low as Rs 30/- in AP. For an average India visiting a multiplex is not really viable. The single screens cater to the needs of the single screen experience. Multiplexes enable the experience, choice whereas the single screen also gives an experience which is unmatchable. We cater the audience who loves to clap, whistle around with 1000 people watching the movie.