Mr. Anup Chandrashekar 01

Mr. Anup Chandrashekar, Business Head- Star Suvarna. If we stop dishing out content which the same on everyday basis, the viewer will stop watching television and look at other avenues. Television today has evolved. It is migrated to a different phase all together. We are currently seeing realistic shows especially the challenger brands which are working hard towards bringing realistic shows in both the formats- reality and fiction formats. If a channel has grow it has to go beyond and look at other audience, you need to work towards getting newer audience. The reality shows have moved away from the phase of song and dance. The reality shows numbers have increased. They play a critical role in bringing the audience.