Ms. Simmi Karna

Ms. Simmi Karna, Chief Revenue Officer, Balaji Telefilms Limited . We do not have any written content anywhere. Content per se represented the society, what who is watching it. The socio economic surface of India is changing but the values remain the same. I handle the content pan India for Balaji. For instance Thiumati Selvam in Tamil (Sun TV), we are doing Pavitra Rishta in Hindi it represented the lower middle class family's romance. The society is not as mature as we like it should be. Television is a recreation at the same time deflection of the society which happens in their day to day lives. The society has been evolving but we like to see the same time over again and again. I don't see the content changing in the next 10 years.